The Man Who Started It All

The Man Who Started It All

How one scientist's lifelong obsession with human resilience gave the world Cellfood.

There are products, and then there are ideas that become products. Cellfood belongs to the second category — and it begins with a man named Everett Storey.

Storey was an American scientist, author, and humanitarian working in the mid-twentieth century at the intersection of chemistry, physics, and human physiology. He moved in remarkable circles — a close associate of some of the most significant scientific minds of his era — and he carried with him a question that never left him: what are the essential building blocks of good nutrition — and where had modern food production left them behind?

That question drove decades of independent research. And the answer, when it came, surprised even those closest to him — not a pill, not a powder, not a synthetic compound. A concentrated food formula. Crafted through a meticulous nine-month proprietary manufacturing process. Eight drops in a glass of water. Now used in over 96 countries for more than five decades.

The result was Cellfood.

A proprietary food concentrate built around a unique blend of minerals, trace elements, and dissolved oxygen — delivered in a water-soluble liquid form that required nothing more than a glass of water. A liquid concentrate. Nothing added, nothing hidden. Just a formula Storey spent decades refining — and believed the world deserved.

He was, by all accounts, a man ahead of his time. The kind of scientist who studied the body as closely as he studied the laboratory — and who never stopped asking what modern nutrition was missing.

Today, Cellfood is manufactured by NuScience Corporation in California — the same company entrusted with Storey's original food concentrate formulation since 1969. It is now used in over 96 countries. From morning routines in suburban Australia to apartments in Tokyo, São Paulo, and London — tucked into travel bags, discovered by wellness communities, and shared between friends across six continents. It has travelled the world not through advertising, but through the oldest form of marketing there is: one person, one conversation, one country at a time.

What began as one scientist's lifelong question has become, for many, a daily habit. That kind of reach doesn't happen by accident. It happens when something earns its place — quietly, consistently, one story at a time.

Some ideas are too good to stay obscure.


What He Created

What Storey created was a concentrated food formula built from minerals and trace elements drawn from two sources: fossilised plant material from virgin earth, and unrefined sea vegetation from the clean southern seas surrounding New Zealand. Combined with dissolved oxygen — and manufactured through a nine-month proprietary process — it became what we know today as Cellfood Original Concentrate.

Cellfood contains no alcohol, glucose, yeast, or gluten. All ingredients are derived from natural sources, extracted cryogenically — using extreme cold rather than chemical processes. Eight drops in a glass of water. That is all it has ever asked of you.


Cellfood was awarded the Advanced Technology Award for Nutrition by the Inventor's Clubs of America — recognition that, like the formula itself, has stood the test of time.


Cellfood products are food products regulated under the Australia New Zealand Food Standards Code. They are not intended to diagnose, treat, cure, or prevent any disease. Always read the label and use as directed.

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